This NYT video article highlights an alarming trend of AI-generated hyper-realistic ads for doctors, healers and wellness influencers promising radical health improvements. Legitimate professionals will have trained for years, have a recognised qualification and should be backed up by an overseeing body.

Medical herbalists do not promise quick fixes or immediate radical changes, rather a careful consideration of you as a whole person. When we work with you we supply steps you can take to improve your health based on years of personal training and input from countless years of collective herbal medicine learning. For us, patient safety and wellbeing is paramount – always.

As a medical herbalist I am a member of the National Institute of Medical Herbalists, an accrediting professional body which has operated a register for professional medical herbalists for over 100 years. Hopefully this all still means something in this instant age :-).